Coffee seems to be people’s new best friend, and there are several coffee shops in the world which caters to the discriminating taste of the customers. In fact, the regular Café Latte, Mocha, and Americano coffees are further improved to give the market a new perspective about coffee. Among several coffee companies, Starbucks is undoubtedly one of the most popular coffee shop worldwide. Although this stores have been selling expensive coffee, people still keeps coming back because aside from the taste and class it portrays, it also manifest a sense of experience that is very welcoming, enticing the customers to keep coming back. The experience makes the people feel like Starbucks is their second home and they need to go back to suffice that need for an astounding coffee experience. It is imperative to give credit to Starbucks’ impeccable approach to customer service and satisfaction, which have brought inspiration to other companies. But aside from this astounding coffee experience, consumers have also been allured by the peculiar and interesting Starbucks logo on their cups and other merchandise. This logo is not simply created to have something to be appreciated, but it also reflects a history of how this company was brought to life.
It is peculiar to associate a mermaid to a coffee. In fact, there seem to be no factor that could provide relevance to these two items. The green, black, and white logo which adorns all the Starbucks products was actually based on the original logo that was created on 15th century wood carving of a two –tailed siren, or mermaid. In this wood – carving, the siren wore a crown, her chest was bear with her breast exposed, and she held the end of one of her two tails in each outstretched hand (Khan, 2015).
One of the memorable eras in the music history is the world is the Baroque period. It was a period of musical drama and an epoch where musical geniuses like Bach, Vivaldi, Telemann and Handel became the center of Baroque-style music performances. The period began in Western Europe about 1600 to 1700.
Baroque came from “barroco” a Portuguese term that means “misshapen” pearl. The music of Baroque period is said to be exaggerated and ornamented that many thought it was confused, dissonant and difficult music. This period earned derogatory connotations from various critics, but this historical age in the world of music is full of richness and diversity, made even colourful and vivid by the personalities who made great compositions, opuses and masterpieces that we still know today.
One of the greatest personalities of the Baroque period of music is Johann Sebastian Bach, a German composer who made a name in the history of Western musical history and around the world. Bach was hailed from Eisenach, Germany, where he grew in the company of a family of musicians. It was his father who taught him to play the violin and the harpsichord. When his parents died at his early age, Bach lived with his organist brother, Johann Cristoph. He learned to play the keyboard and he also started composing his own music when he lived with his brother.
Bach’s also had a great voice. He started his career by singing in the Michaelis monastery in Lüneberg and eventually became an instrumentalist. His early career was recorded to have started at the New Church in Arnstadt, where he became an organist. In Arnstadt, he provided music for religious events. His career did not go well in Arnstadt so he moved to Mühlhausen as an organist for Duke Wilhelm Ernst in Weimar. He composed many church cantatas. It was during this time that he composed his best musical masterpieces. Bach then went to Cöthen where he made more beautiful compositions for concertos for orchestras, dance suites and sonatas for multiple instruments. And the rest of Bach’s career was history until he became known as one of the renowned names in Classical Music (A+E Television Networks, 2013).
Baroque’s music is known to be a very confusing kind of music that is full of dissonance. Such is the idea of critics. However, Baroque music seems to have been misinterpreted this way because of this elaborateness and its being exaggerated and over-decorative. Baroque music is full of emotions ad drama and it has emotional depth. The philosophy of the Baroque music is to bring music to audience as a tool for communicating. It aimed to arouse emotions among its listeners. Thus, the music of Baroque has contrast as a dramatic element, which is obvious in Bach’s music (Music of the Baroque, 2013).
Contrast in the Baroque music is the differences in loud and soft, solo and ensemble, different instruments and timbres. Contrast between sections in a piece is and between instruments are common. Thus, compositions like those of Bach’s, sounded like there are conflicts. However, Bach’s music is organized and melodious. It is not confusing or difficult. Bach’s music contains passion and virtuosity that is highlighted by great melody in full drama and contrast. Thus, Baroque music is not really confused, diffused and conflicting, but the contrasts show raw musical emotions than reach the audience and touch them emotionally.
This characteristic of the Baroque music is obvious in Bach’s composition, Brandenburg Concerto No. 2. The piece has various contrasts of instruments and timbres from beginning to end. It was during the Baroque time when trumpets and violins became very popular. Bach’s Brandenburg Concerto No. 2 played a dramatic contrast between instruments. This style is not confusing, rather, it seemed to highlight emotions and drama in the piece. Thus, it is a very moving piece. Audience are not distracted and do not feel confused when they hear this piece, but rather, they are aroused with emotions that soar to great heights.
Music scholars said that Bach excelled at counterpoint, a characteristic of the Baroque music wherein the composition is superimposed with two independent lines. Each makes musical sense by itself and each seems to blend with each other, making a seamless combination. Many said that Bach’s use of counterpoint was brilliant and innovative. Many of the dramatic complexities of his compositions still amaze musicians today (CBS Interactive, 2013).
Music experts and scholars also agree that Bach excelled even more at the fugue. Fugue is a highly difficult contrapuntal musical form. It is a musical chase between two or more lines. In a fugue, the first line starts and then a second line joins in. The second line would sound a bit higher or lower than the first, but it would sound almost the same. Eventually, a third or fourth line may join the second line and they all bend seamlessly and effortlessly to bring a more dramatic effect in the composition. It takes a great skill to make the lines develop independently and then let them fit in altogether. Bach, was an expert in creating fugue and in making this musical milestone in the history of the Baroque musical era.
Bach is one of the most respected forefathers of the Baroque era of music, oftentimes described as a genius whose work lived for generations and generations. His music is characterized by lots of notes, contrast, and dramatic rhythms in an organized and beautiful manner. Despite the arguments of many critics that the Baroque music is full of dissonance and confusion, Bach’s musical opuses are still being played in this modern period and it still touches the hearts of many audiences around the world.
Many scholars in music said that Bach explored harmony much more deeply than other composers of the time. He was even greater than Handel or Vivaldi because of his brilliance in surprising dissonance and contrast. Thus, his music remains in every Classical music lover and enthusiast.
A+E Television Networks (2013). Johann Sebastian Bach: Biography. Biography.com. Retrieved
October 6, 2013, from http://www.biography.com/people/johann-sebastian-bach-9194289?page=2
Cincinnati Radio, Inc. (2013). Johann Sebastian Bach. Classicsforkids.com. Retrieved October 6,
2013, from http://www.classicsforkids.com/shows/showview.asp?ID=31
Music of the Baroque (2013). Baroque Music. Baroque.org. Retrieved October 6, 2013, from
The British Library (2013). Johann Sebastian Bach. Bl.uk. Retrieved October 6, 2013, from