The trend is hot. More and more online businesses are buying more ads on Facebook and marketers are even using Facebook as their social medium to market their products and services. It is evident how Facebook has made its efforts in enhancing its advertising opportunities through mobile ads, and other campaigns that increase the return of investment in the business. With these marketing tools, expect more marketers would invest more on Facebook ads. This is likely one good method in reputation management over the internet. But the challenge remains, how any business can get the most of their returns of investments from using Facebook advertising?
Facebook on Mobile
Facebook ads on mobile seems to have a positive response over the past months. A study conducted last September 2013 by the RBC Capital Marketers and Advertising discovered that 35% of US marketers got the return of investment from mobile greater than from using desktop. While the rest of the respondents even got a return on their investment both from mobile and desktop Facebook ads. This simply implies that more and moremobile, Facebook ads are reaching the fast rising share of social users that access it using their mobile. It is predicted that by next year Facebook ad revenue will continue to rise.
How to earn with Facebook Ads?
More and more marketers have set up their ads using Facebook these days because they make more money and always have a positive return on investment. This has transformed the way people earned money using the website. So how to advertise your product on the site? This is one of the popular technique. This is collecting the email, redirecting the people to the sales page and then checking on them with the emails.
Collecting the Email
Marketers set up a Facebook campaign and put ads such as a free ebook in return for other’s email address. Others used their Facebook profile link as backlink to their sales page. This is quite easy to do using any page template and a hosting services provided by other applications. Once people enter their email address, their email is added to your list and a follow up letter is sent to their email that contains your special free offer.
Directing People to a Sales Page
Once you got people’s attention, do not lose the chance. You can redirect your leads once you collected the email of the people. Direct people to a sales page when you can offer your free stuff. Other advertisers send a one time offer page where they deliver a limited discount on the product if in case they buy within the next hour. Others send an affiliate page or a bunch of discount codes. You can try other methods such as using Google penguin or at least incorporate any of these techniques. You can test yourself what would really work on your ads.
Adding an Auto Responder
Be sure to keep in contact with the leads and provide people with a content and sales page. The challenge here is to ensure that your page and offer is targeting the right audience on Facebook. If you do it, you can get people to buy your product and will somehow double your return on investment.
People usually want to see a quality content and offer before they will start paying for your product. You can make that human connection by offering them a free report or ebook. Another tip is that you advertise a customer testimonial.
There you have it, now you know what Facebook advertising can do to your own return on investment and how it can possibly double your profit in the next few months. The old internet marketing style where it uses keyword spamming in content pages is not quite effective these days. It all pays to have a social media like Facebook. Check out how these tips you can get money out from these Facebook ads, If you become successful at this, you will be surprised how much money you are getting just because of the ads you have on Facebook.
The Big Two-hearted River (Part I and Part II) was written by the great and famous American Writer Ernest Hemingway. It was first published as part of Hemingway’s “In Our Time” collection.
The story is about Nick Adam’s return to Seney, an old fishing town in Michigan. Nick returns home after the war and finds his home abandoned and burnt. The story opens with Nick arriving by train and finding his home burnt. He walked away from home and stopped on a bridge where he observed trout in the river below. They gave him the old feeling. The story progressed with Nick finding a grasshopper, which turned black because it adapted to its burnt environment. He camped out and made dinner. The second part of the story revolved on Nick’s waking up to a new day after he camped out. The focus of the second part was his struggle with the trout. (Hemingway, Ernest. “Big Two-hearted River.” n.p. Web. 23 Sept. 2013)
The Big Two-hearted River is the story of man’s recovery from the damage of war. It is the story of a healing process. War is a devastating experience. It wrecks not just the physical body but also the spirit and souls of soldiers and fighters. War veterans who return home still carry with them the feelings of devastation and destruction. They come home with wounded hearts and their recovery takes time. This is the feeling of Nick in the story of the Big Two-hearted River. He communes with nature to heal himself of a ripped and wrecked spirit distressed from war. Many critics have analyzed the story of Big-two hearted River. Many critics said that Ernest Hemingway used the Iceberg Theory in writing the whole story. The Iceberg Theory is an approach in writing where the meaning of the story is not explicitly stated, rather, it is discreetly shown through symbols and metaphors. Inspired by the visual representation of Cezanne’s paintings, Ernest Hemingway adapted the idea of the painter in portraying his character, symbols and meanings (Svoboda, F. Landscapes real and imagined: Big Two-hearted River. Hemingway Review. 1996. n. p. Web. 24 Sept. 2013).
The story uses very simple, plain language and unpretentious words, making it very easy to understand. The readers can easily read the words in the story. Thus, the story is a light reading material. But beneath the simple descriptive words of Hemingway lies a deep underlying meaning that does not immediately show to the readers. The Big Two-hearted River is a story that leaves the readers to look into symbols to grasp the meanings in the story.
Many critics also said that the Big Two-hearted River has strong autobiographical elements and mirrored a similar experience of Ernest Hemingway when he went to war at the age of 19. In war, Ernest Hemingway was wounded when a mortar bomb exploded between his legs. He recovered from his wounds and eventually pursued his writing career. In real life, Ernest Hemingway also visited Seney after the war with his two friends. They reached the Fox River and also camped out in the area. Nick and Hemingway escaped to Seney after the war and experienced a therapeutic healing with nature. The Seney experience served as a powerful restorative way for Ernest Hemingway (the author) and Nick Adams (his character) to break away from the trauma and pain of the war. In the story, the nature has vivid roles in the healing process of Nick Adams. The river, the grasshopper, the trout and the swamp has symbolic meanings, which lead to the total healing process of Nick Adams. The whole landscape has a great impact on Nick because it allows him to escape his own thoughts, allowing him space to heal from the struggles he experienced in the war.
Critical Analysis of Big Two-hearted River
The Big Two-hearted River is a subtle and complex story that has various symbols. The story presents various objects that stand for understated meanings, making it a very profound, deep and meaningful story. The story is simple yet, moving and touching as it touches the emotions (Lamb, R.P. “Fishing for Stories” MFS Modern Fiction Studies Journal 27.2 (1991: 161-181.Web. 24 Sept. 2013).
The theme of the story is effectively brought across the readers through symbolism. The river in the story represents various symbols. It may represent the journey that Nick had experienced in the war and also his journey home. The river may also represent the past and the present in Nick’s life. Thus, the story points to two different areas in the river; one that is clean and refreshing and one that is dangerous and deep. Nick takes up to the clean and refreshing part of the river. This symbolizes the present situation that he is in, the moment when he chooses to be healed of the vivid memories of war. (Svoboda, F. Landscapes real and imagined: Big Two-hearted River. Hemingway Review. 1996. n.p. Web. 24 Sept. 2013).
Meanwhile, the swamp which is the deep and dangerous part of the river depicts the repressed memories of war that Nick wishes to shut off from his memories. He stayed away from the swamp, which symbolizes the quagmire of his negative emotions that he did not wish to deal as of the moment. He decides to leave the memories behind. Thus the narrator said, “there are
plenty of days coming when he could fish the swamp.” (Hemingway, Ernest. “Big Two-hearted River.” n.p. Web. 23 Sept. 2013).
The other symbols in the story include the mansion, which represents all that is left of the once productive, vivid and colourful town of Seney. The grasshopper represented change, as it turned black to adapt to its burnt environment. The words uttered by Nick to the grasshopper are manifestations of his willingness to let go of his painful memories. “Go on hopper,” “Fly away somewhere” (Hemingway, Ernest. “Big Two-hearted River.” n.p. Web. 23 Sept. 2013) are the words that Nick uttered, which depict his and his bravery to go to where the road may lead him after his devastating experience with the war.
The Big Two-hearted River is indeed a story of a man’s courageous journey and struggle to find himself after a painful experience with war. It speaks of a man’s endurance to lift himself up from negative memories that continue to linger in his subconscious. It speaks of a man’s courageous inner battle within himself. As such, the story comes full circle with the values of dignity and valor present in the character of Nick Adams.
Hemingway, E. Big Two-hearted River. Web. 23 Sept. 2013
Lamb, R.P. “Fishing for Stories” MFS Modern Fiction Studies Journal 27.2 (1991: 161-181.
Web. 24 Sept. 2013
Svoboda, F. Landscapes real and imagined: Big Two-hearted River . Hemingway Review. 1996.
Web. 24 Sept. 2013